News

Cynthia is head of UX at Shopify, and co-author of Tragic Design (O’Reilly). She has a knack for solving complex problems from a business and human lens. Her range of experience has brought her broad recognition as a leading expert in ecommerce and UX. In addition to her day job, Cynthia is regularly invited to speak at events around the world, where her approach both startles and captivates. She is very comfortable with people mispronouncing her name and recently learned how to keep plants alive.